The new product line was featured on the cover of the October 1993 issue of PC/Computing due to its superiority over competitors of the time.įor the next three years, with Weiss and Zucker continuing to evolve the product line, XPS systems beat the competition in over 100 magazine reviews and covers, being the first to adopt the latest PC technology available and bring it to the consumers at an attractive price.

The first generation of the XPS system was available as either a desktop or a tower case. In September 1993, the first two products in the XPS line were announced, initially as part of the Dell Dimension series. Vernon Weiss was assigned as product manager to lead the project and manage the product marketing, working with Brian Zucker who led on architecture and engineering. At this time, Dell's annual revenue was less than $500 million, and founder Michael Dell was still directly involved in most decisions. In early 1993, Dell staff met to address how to pursue this emerging market, and it was decided to launch a new high-end product line to compete with Gateway. At this time, Dell primarily aimed its products at businesses rather than consumers, while Gateway (then known as Gateway 2000) led the high-end consumer market in the United States.

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